7 Tips to Create Effective Landing Page Website Design




The Best Practices to make effective Landing pages, although very similar to common websites design, serve a different purpose. Here are the key characteristics that help make a landing page look great and convert well:

1. Visual Simplicity
Visual simplicity takes into account all elements of a landing page’s the user interface. Maintaining visual simplicity and a minimalist design is important because it improves visitor focus and helps to showcase the value proposition. Here are some characteristics of visual simplicity:

Visual simplicity maintains whitespace that focuses visitors on calls to action (CTAs) by isolating them from other elements.
Visual simplicity makes it easy for the key features and calls to action to stand out.
Visual simplicity creates contrast by displaying elements in a way that make them stand out.
Visual simplicity maintains the design flow by placing elements in a way that directs the user to keep reading.

2. A Great Landing Page Starts with Great Media
The right images and videos on landing pages will help persuade visitors to act on the call to action. A great image helps tell the story, demonstrates the product effectively, and creates a personal connection with visitors. The relevance of the displayed images is crucial. Displaying images of friendly-looking, real people instead of generic stock images helps to build trust with visitors. Including relevant product and service imagery gives visitors a better understanding of what they are buying. Research on the effect of video on landing pages suggests that videos have more impact than still images, where “71% of respondents confirm that video converts better than other content.” Videos help with SEO, maintain user engagement, and better explain the product or service to visitors. Another factor favoring videos is that if used well, they can replace a long-winded copy that could potentially hurt conversions.

3. The Importance of Color
Research shows that colors are a big influence on our psychology—on the way we feel and act. Appropriate color palettes improve the user interface and help guide the behavior of users, consequently improving landing page conversions.



4. Landing Page Responsive Design
It’s been a couple of years since responsive web design became a standard in the industry, and landing pages are no exception. Responsive landing pages are meant to provide the same level of user experience and UI on mobile devices as they would on full-screen layouts.

Although most services that provide a landing page have already integrated responsiveness into their templates, if a decision is made to design a freestanding landing page, then landing page design best practices demand that responsiveness is an absolute must. Here’s why:
Responsive layouts offer feature and content parity as on the main landing page.
Responsive landing pages benefit from the massive amount of traffic that comes from mobiles and tablets.
Responsive landing pages integrate well with SMM campaigns that lead traffic.
Responsive landing pages are easier to build because of the reduced layout complexity.

5. Eye-catching and Concise Headlines
Headlines are the first thing visitors see when they reach a landing page and are an effective way to engage visitors. Consider the headline as a “hook” that either catches or loses the visitor. You will lose readers if you don’t engage them in the first few seconds they’re on your landing page. Besides making an impression, the headline being the element that stands out the most—should convey the essential message and the unique selling proposition.

6. Strong Calls to Action
Call-to-action buttons are core components of a great landing page and act as the main gateway between your product or service and the user.

7. Use of People on Landing Pages
Besides the various psychological aspects that can be used to get more out of a landing page, using people and friendly faces is a proven technique for higher landing page conversions.

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